Privacy Policy

INTRODUCTION

Good Hearts Senior Care and our affiliates (“Company” or “we”) respect your privacy and are committed to protecting it by complying with this policy.

This policy describes:

• How we collect, use, disclose, and protect the personal information of our customers and website users (“you”).
• The types of information we may collect from you or that you may provide when you visit the website www.goodheartsseniorcare.ca (our “Website”).
• Our practices for collecting, using, maintaining, protecting, and disclosing that information.

We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take step to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

Privacy laws in Canada generally define “personal information” as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Personal information does not include business contact information, such as your name, title, or business contact details.

We identify and communicate the purposes for which we collect personal information at or before the time of collection, and we will not use it for purposes other than those identified, except with your consent or as required by law.

This policy applies to information we collect, use, or disclose about you:

• On this Website.
• Through telephone calls or other communications with our customer service or call center representatives.
• In email, text, and other electronic messages between you and this Website.
• When you interact with our advertising and applications on third-party websites and services if those applications or advertising include links to this policy.
• From other sources where permitted or required by law.

The Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We encourage you to read the privacy policy of every website you visit.

This policy does not apply to information that:

• We collect offline or through any other means, including on any other Company or third-party website.
• You provide to or that is collected by any third party (including our affiliates and subsidiaries) through any application or content (including advertising) that may link to or be accessible from the Website.

Please read this policy carefully to understand our policies and practices regarding your information. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you indicate that you understand, accept, and consent to the practices described in this policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes indicates that you accept and consent to those changes.

INFORMATION WE COLLECT ABOUT YOU

We collect and use several types of information from and about you, including:

• Personal information that we can reasonably use to directly or indirectly identify you, such as your name, mailing address, e-mail address, telephone number, Internet protocol (IP) address, username or other similar identifier, billing and account information, and any other identifier we may use to contact you.
• Non-personal information that does not directly or indirectly reveal your identity, such as demographic or statistical information.
• Technical information, including your login information, browser type and version, time zone setting, plug-in types, operating system and platform, and details about how you interact with our Website.
• Non-personal details about your Website interactions, such as clickstream data, pages viewed, time spent on the site, and navigation patterns.

We may also collect information about your marketing preferences and consent choices, such as your agreement to receive communications under Canada’s Anti-Spam Legislation (CASL).

HOW WE COLLECT INFORMATION ABOUT YOU

We collect information:

• Directly from you when you provide it (e.g., filling in forms, corresponding with us by phone or email).
• Automatically as you navigate through our Website (via cookies, log files, and other tracking technologies).
• From third parties or publicly available sources where permitted or required by law.
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INFORMATION WE COLLECT THROUGH COOKIES AND OTHER TECHNOLOGIES

We use cookies and similar technologies to improve our Website and personalize your experience. Cookies help us enable basic functionality, analyze traffic, and tailor advertising or content. You can manage or disable cookies through your browser settings. More details are available in the Choices About How We Use and Disclose Your Information section.

HOW WE USE YOUR INFORMATION

We use the information that we collect about you or that you provide to us:

• To present our Website and its contents to you.
• To provide you with information, or services you request.
• To fulfill the purposes for which you provided the information or for any other purpose disclosed at the time of collection.
• To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
• To notify you about changes to our Website or services.
• To improve our Website, products, services, and marketing efforts.
• To comply with legal obligations.
• For any other purpose with your consent.

We will not send you commercial electronic messages unless you have provided express or implied consent for us to do so. You may withdraw your consent at any time by using the unsubscribe mechanism in our emails.

DISCLOSURE OF YOUR INFORMATION

We may disclose your personal information:

• To our subsidiaries, affiliates, and service providers supporting our business.
• To a buyer or other successor in the event of a merger, reorganization, or sale of Company assets.
• To comply with legal obligations, court orders, or government requests.
• To protect the rights, property, or safety of the Company, our users, or others.
• For any other purpose disclosed when you provide the information or with your consent.

We may also share aggregated or anonymized information that does not identify individuals.

TRANSFERRING YOUR PERSONAL INFORMATION

We may transfer personal information that we collect or that you provide to service providers and other third parties that support our business.

IMPORTANT: Your personal information may be processed, stored, and transferred in foreign countries, which may have privacy laws that are different from, and may be less protective than, those in Canada. 

When transferring personal information to service providers outside of Canada, we ensure through contractual or other means that it receives a comparable level of protection while in their custody or control.

BY SUBMITTING YOUR PERSONAL INFORMATION OR USING THE WEBSITE, YOU CONSENT TO THIS TRANSFER, STORAGE, AND PROCESSING.

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

You can:

• Manage cookies and tracking through your browser settings.
• Opt out of promotional communications by using the unsubscribe mechanism in our emails or by contacting us directly.
• Manage targeted advertising preferences through the Digital Advertising Alliance of Canada or the Network Advertising Initiative opt-out tools.
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DATA SECURITY

We use physical, electronic, and administrative measures designed to secure your personal information against accidental loss and unauthorized access, use, alteration, or disclosure. However, no system is completely secure, and we cannot guarantee the absolute security of your information during transmission.

If you believe your personal information has been compromised, please contact our Privacy Officer immediately.

DATA RETENTION

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. We may anonymize data when retention is no longer needed.

CHILDREN UNDER THE AGE OF 13

Our Website is not intended for children under 13. We do not knowingly collect personal information from anyone under 13. If we discover such information, we will delete it.

ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

You may request access to and correction of the personal information we hold about you by contacting us (see Contact Information below). We may require verification of identity before fulfilling such requests and may refuse access in certain circumstances permitted by law.

Requests will be handled in accordance with applicable privacy legislation. You may also request information about how your personal information has been used or disclosed by us within the past 12 months, where required by law.

CHANGES TO OUR PRIVACY POLICY

We will post any changes to this policy on this page and update the “Last modified” date. If we make material changes, we will provide notice (e.g., via email or Website notice).

CONTACT INFORMATION AND CHALLENGING COMPLIANCE

Questions, comments, or complaints about this policy or our privacy practices may be sent to:

Privacy Officer
Irina Larina
irina@goodheartsseniorcare.ca
(905) 971-1693

We have procedures to receive and respond to complaints about our handling of personal information and compliance with this policy and applicable privacy laws.

WITHDRAWING YOUR CONSENT

Where you have provided consent for the collection, use, and transfer of your personal information, you may withdraw it by contacting our Privacy Officer. Withdrawal may affect our ability to provide certain services.

Date of Last Revision: 2026-01-01